Creation Date : 12 March 2015
Name : David Gauntlett
Type : Fire
Attack 1 : Positivity - Web 2.0
David Gauntlett is enthusiastic with web 2.0. Believes that there are creators and consumers, though, as only a small percentage of people create content and the rest consume it. This percentage is slowly evolving over time.
Attack 2 : Beliefs
Believes that research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed.
Comments : Other creatures do not agree with his theories
Illustrator : Awesome